Sokos x Åhlens at I LOVE ME 2026 brought a Scandinavian fashion perspective to the Helsinki event, offering a moment to document the brands’ presence on the fashion show runway. The showcase formed part of the wider programme at I LOVE ME, Finland’s beauty, fashion and wellbeing fair, where visitors encounter brands and ideas spanning personal style, beauty and lifestyle.
The Sokos x Åhlens presentation offered an opportunity to capture the collection as it appeared on the runway, with the individual looks providing the clearest record of the showcase. For fashion audiences, runway photography offers more than a view of individual garments. It preserves the styling, silhouettes and combinations presented during a live show, allowing readers to examine the details at their own pace.
Held in Helsinki, I LOVE ME brings together different parts of the fashion and beauty industries under one roof. Its fashion show programme provides a platform for participating brands to present their work to an audience that includes consumers, industry professionals and media.
The Sokos x Åhlens showcase was one of the presentations featured during the 2026 event, captured here through photographs from the show.
More photos below.
