Havu at I Love Me 2026 was part of the fashion showcase at Helsinki’s I Love Me fair, where brands presented their designs to an audience interested in fashion, personal style and contemporary accessories. The event, held at the Helsinki Expo and Convention Centre from October 16 to 18, brought together brands from the fashion, beauty and wellness industries.
For Havu, the brand’s connection to Finnish design offers an interesting point of focus. Havu Watches, founded in Oulu in 2019 by brothers Eetu and Teemu Kylmäluoma, designs watches and accessories using materials including real wood. Its approach brings natural textures into everyday accessories, offering an alternative to conventional watch designs.
The fashion showcase provided an opportunity to see the brand in the context of a wider presentation of style and accessories at one of Finland’s major consumer fashion events. Rather than existing only as functional objects, watches can also shape the character of an outfit, adding material, colour and detail to personal style.
The photographs below capture Havu’s appearance at I Love Me 2026, documenting the brand’s place in this year’s fashion showcase.
More images from the showcase below.
