The Danish Edit will bring together Copenhagen Fashion Week, Copenhagen International Fashion Fair (CIFF), Dansk Mode & Textil (DM&T) and Creative Denmark during Paris Fashion Week, as Denmark’s fashion industry seeks to strengthen its international presence and create new opportunities for brands looking to expand beyond the domestic market.
The cocktail reception is scheduled for October 1 at Le Mary Celeste in Paris and will bring together Danish fashion brands, international press, buyers and other industry professionals. The event is part of a wider collaboration between the four organisations aimed at giving Danish fashion a stronger and more coordinated presence in international markets.
Rather than presenting Danish fashion through separate initiatives, the partnership brings together organisations with different roles across the country’s fashion and creative industries. The shared approach is intended to increase visibility for Danish brands while helping companies build the commercial relationships needed to develop their export businesses.
For CIFF, the Paris initiative also marks the continuation of its growing presence in the French capital. Following its first CIFF Paris showroom during the men’s fashion calendar in June, the organisation plans to maintain a Paris presence twice a year. The showroom provides participating brands with a dedicated environment to meet international buyers, members of the press and other fashion professionals.
The first edition featured around 20 Nordic and international brands, including Rains, OpéraSPORT, Tretorn and Woodbird. The three-storey showroom in Paris’ Le Marais was accompanied by industry gatherings, breakfasts, podcast recordings and informal networking events.
The next edition is intended to build on that model, offering brands a collective platform at a time when Paris becomes a major meeting point for the international fashion industry. Beyond exposure during fashion week itself, the organisers say the focus is on creating direct connections that can develop into longer-term commercial relationships.
“The strength of Danish fashion lies not only in the individual creativity of our brands, but in what we can achieve when the industry comes together,” said Sofie Dolva, director of CIFF. She described The Danish Edit as an expression of a collective ambition to connect Danish brands with international buyers and press while supporting their global development.
Copenhagen Fashion Week CEO Cecilie Thorsmark also pointed to the importance of taking Danish fashion beyond Copenhagen. While the Danish capital remains the industry’s central meeting point, she said international platforms are necessary to expose Danish brands to audiences in other key fashion markets.
“There is such strength in coming together as an industry to champion Danish fashion internationally,” Thorsmark said, describing The Danish Edit as an example of what collaboration across the industry can achieve.
The initiative comes as Danish fashion companies continue to look towards international markets for growth. According to DM&T CEO Thomas Klausen, Denmark’s fashion industry already has an established presence in export markets, but maintaining that position requires continued international engagement.
“The Danish fashion industry is already well established on the export markets, but we need to maintain this momentum and show the rest of the world just how much Danish fashion has to offer,” Klausen said.
Creative Denmark is contributing to the initiative by creating a dedicated map of Danish brands presenting collections across Paris during Fashion Week. The map is designed to connect the various showrooms and presentations taking place across the city, giving international visitors a clearer picture of the breadth of Danish fashion activity during the week.
For the organisations involved, that collective visibility is central to the project. Instead of treating individual showrooms, presentations and events as isolated activities, the collaboration presents them as part of a wider Danish fashion presence in Paris.
Creative Denmark Executive Director Majken Kalhave said the initiative reflects the collaborative character of Denmark’s creative industries and provides the organisations with an opportunity to strengthen their international platform together.
The Danish Edit is therefore more than a single cocktail reception. It forms part of a broader effort to establish more consistent international connections for Danish fashion, with Paris serving as one of the key platforms for meeting buyers, media and industry decision-makers.
At the same time, applications for the Copenhagen Fashion Week AW27 Official Show & Presentation Schedule are approaching their deadline, with applications closing on October 6. The timing places the Paris initiative alongside the preparations for another important moment in the Danish fashion calendar, as brands look ahead to presenting their next collections in Copenhagen.
For Danish fashion, the broader strategy is clear: combine the visibility generated by major international fashion weeks with the networks and industry infrastructure needed to turn attention into sustained international relationships and business opportunities.
