Carex has rewarded more than 90,000 consumers across Nigeria following the conclusion of its Everybody Wins Promo, a nationwide campaign that distributed prizes worth over ₦400 million between June and August 2026.
The personal hygiene brand marked the end of the promotion with a Grand Finale Live Draw in Lagos, where the campaign’s grand prize winner was selected in the presence of consumers, media representatives, trade partners, regulatory officials and other stakeholders.
The campaign offered consumers several opportunities to win rewards, including instant recharge cards, shopping vouchers and a brand-new car. According to Carex, millions of consumers participated in the promotion across Nigeria, with more than 90,000 people emerging as winners during the campaign period.
Faith Stephen from Ijebu Ode, Ogun State, emerged as the grand prize car winner following the live draw. The selection was conducted under an independently supervised process and in accordance with applicable promotional and regulatory requirements.
Speaking at the event, Ifunanya Anwunah, Head of Category for Personal Hygiene, said the promotion was designed to recognise consumers who continue to support the brand.
“At Carex, we believe that the consumers who trust our products every day deserve to be appreciated and rewarded. The Everybody Wins Promo was created as a tangible expression of our gratitude for the loyalty and support we continue to receive from Nigerian families,” Anwunah said.
She added that the level of participation demonstrated the connection between the brand and its consumers, describing the promotion as an opportunity to reward everyday customers while they continued using products they trusted.
For Carex, the campaign extended beyond the distribution of prizes. It provided an opportunity to engage consumers directly and recognise their loyalty through a nationwide initiative. The grand finale in Lagos brought the promotion to a close after three months of participation and rewards.
The brand said it would continue to develop initiatives aimed at strengthening consumer relationships and rewarding customer loyalty across Nigeria.
Carex is a personal hygiene brand with a range of antibacterial products designed to support everyday hygiene and protection against germs. Through its products and consumer engagement campaigns, the company seeks to maintain its relationship with Nigerian households.
