Bucovina in Romania has been named the world’s most underrated travel destination for 2027 by Time Out, placing the little-known region ahead of destinations in Spain, Portugal and France in a ranking of places that deserve more attention from international travellers.
The ranking highlights a growing interest in destinations beyond Europe’s busiest tourist centres, where heavy visitor numbers can put pressure on local communities and change the character of popular cities. While Venice and Barcelona continue to attract millions of visitors, lesser-known regions offer travellers an opportunity to experience local traditions, distinctive landscapes and regional food without encountering the same level of congestion.
Time Out’s annual list features 41 cities and regions around the world. Bucovina claimed the top position, with the publication drawing comparisons between the Romanian region and Transylvania, another popular destination in the country. Both are known for their mountain scenery, longstanding traditions and remarkable architecture, but Bucovina remains less crowded.
The region has also gained attention as a gateway to Via Transilvanica, a 1,400-kilometre hiking trail that crosses Romania and connects communities, landscapes and cultural heritage. The route has attracted interest from hikers looking for an alternative to more established long-distance trails in Europe.
Spain’s Asturian cities ranked third globally, making them another notable choice for travellers seeking a less familiar European destination. Time Out recommends exploring Oviedo, Gijon and Aviles, particularly for their food scenes. Although parts of Spain’s coastline are already popular with holidaymakers, these cities offer a different way to experience the country’s northern region.
Portugal also featured prominently in the ranking. Zambujeira do Mar, a coastal town in the Alentejo region, placed sixth overall. Known for its dramatic cliffs and Blue Flag-listed beach, the destination offers an alternative to Portugal’s busier resort areas. Visitor numbers can rise during the MEO Sudoeste music festival, but outside that period, the town is generally a quieter option for a coastal break.
France’s Carry-le-Rouet took ninth place. Situated on the Mediterranean coast, the seaside resort was highlighted as an alternative to better-known destinations such as Saint-Tropez and Cannes. Its appeal includes turquoise waters, coastal scenery and fresh seafood, offering visitors another option for exploring southern France beyond its most famous holiday towns.
The Azores, a Portuguese archipelago in the Atlantic Ocean, ranked 12th. The nine-island destination has attracted increasing attention in recent years and is often compared with Hawaii because of its volcanic landscapes and ocean scenery. However, the islands have also placed emphasis on managing tourism in ways that protect their natural environment and cultural heritage.
The Azores has received certification from the Global Sustainable Tourism Council, reflecting its connection to recognised sustainability standards. Efforts to manage tourism are particularly relevant for an island destination whose natural landscapes and local communities are central to its appeal.
