WTM Africa 2027 has opened buyer registration for its next edition, inviting international travel buyers, travel technology professionals and tourism industry decision-makers to attend the three-day exhibition in Cape Town, South Africa, from 7 to 9 April 2027.
The event, which takes place at the Cape Town International Convention Centre (CTICC), will bring together destinations, tourism suppliers and industry professionals for business meetings, networking and discussions on developments shaping the African travel and tourism sector.
Organised by RX Africa, WTM Africa is positioning its 2027 edition as its most geographically diverse to date, with an expanded range of destinations and suppliers expected to participate. The growing representation is intended to give buyers access to more markets, tourism products and potential business partners during the exhibition.
“If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be,” said Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa.
De Jager said the exhibition floor would feature increased representation from both returning and new markets, creating further opportunities for buyers to establish industry connections and explore commercial partnerships.
Based on the current sales pipeline, the 2027 exhibition is expected to feature participants from several African regions and the Middle East. In North Africa, Egypt and Algeria are among the markets expected to be represented. West African participation is expected to include Nigeria and Benin, while Kenya, Tanzania, Uganda, Madagascar, Mauritius and Reunion are among the markets listed for East Africa and the Indian Ocean region.
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Southern African representation is expected to include Botswana, Zambia, Zimbabwe, Mozambique and Angola. The United Arab Emirates is also listed among the markets expected to participate.
The anticipated expansion gives international travel buyers an opportunity to meet a wider range of African tourism suppliers and assess destinations for their outbound travel programmes. For exhibitors, the event provides a platform to connect with professionals who have purchasing authority and are looking to develop new business relationships.
Cape Town Mayor Geordin Hill-Lewis welcomed the return of the exhibition, highlighting its potential contribution to the city’s tourism industry and the wider African travel sector.
“We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year,” Hill-Lewis said.
He described the exhibition as an important meeting point for the tourism industry, bringing together destinations, suppliers and professionals to develop partnerships and explore new business opportunities. He also encouraged travel buyers and tourism professionals to register for the event.
A major part of the 2027 programme will be the return of WTM Africa’s Buyers’ Club, a membership programme designed for qualified travel buyers with purchasing and contracting authority.
The programme is intended to help buyers make better use of their time at the exhibition through priority access to new destinations, suppliers and tourism products, as well as exclusive networking opportunities with exhibitors and senior industry representatives.
Members will also have access to curated sessions covering destination trends, outbound travel, travel technology and emerging market opportunities. A dedicated Buyers’ Lounge will provide complimentary Wi-Fi, refreshments and lunch throughout the event.
Additional benefits include travel discounts, although details of participating offers are expected to be announced at a later date.
According to De Jager, the Buyers’ Club is designed around the commercial priorities of participating travel professionals, with an emphasis on pre-arranged meetings, targeted networking and industry information that can support business decisions.
The programme aims to ensure buyers leave the exhibition with useful industry contacts, updated market knowledge and potential opportunities for future business.
With buyer registration now open, qualified travel buyers and purchasing decision-makers can begin making arrangements to attend WTM Africa 2027. The exhibition will take place from 7 to 9 April 2027 at the Cape Town International Convention Centre in Cape Town, South Africa.
Registration and further information are available through the official WTM Africa website or CLICK HERE TO REGISTER.
