Glenfiddich brought its global BEYOND campaign to Lagos, Nigeria, for an evening celebrating craftsmanship, fashion, creativity and culture, with Nigerian celebrities Nancy Isime, Swanky Jerry and Ifeanyi Nwene among the personalities representing the campaign.
The event gathered high-net-worth individuals, entertainment figures, fashion personalities, creatives and cultural tastemakers for an experience designed to connect the Scotch whisky brand’s international identity with Nigeria’s creative scene.
At the centre of the celebration was Glenfiddich’s emphasis on craftsmanship and attention to detail. The BEYOND platform reflects the brand’s interest in people and ideas that challenge expectations, bringing together different creative disciplines through a shared appreciation for precision and originality.
That philosophy also informs Glenfiddich’s partnership with the Aston Martin Formula One Team, which connects whisky-making with the technical demands of motorsport. Glenfiddich Malt Master Brian Kinsman and Adrian Newey, Aston Martin Formula One Team Managing Technical Partner, represent the expertise behind this connection, with their respective fields placing considerable importance on precision, experimentation and the smallest details.
The partnership also provides the context for the Glenfiddich 16 Year Old Limited Release No. 02, the second release associated with the collaboration. The whisky is matured in first-fill bourbon barrels before being finished in Port, Fino Sherry, Oloroso Sherry and wine casks.
According to the product description, the combination produces a layered character featuring stewed fruits, floral notes, marzipan and polished leather, followed by creamy toffee, caramelised cane sugar, dry oak tannin and a lasting oak sweetness. The whisky is bottled at 43 per cent alcohol by volume in a 700ml format and can be served neat or over ice.
In Lagos, the BEYOND concept took on a distinctly Nigerian character through the presence of personalities working across entertainment, fashion, craft and design. Nancy Isime brings her experience in film and lifestyle, while Swanky Jerry is known for his work in fashion and styling. Ifeanyi Nwene adds another creative perspective to the campaign, helping connect the brand’s emphasis on craftsmanship with Nigeria’s contemporary creative culture.
Their involvement reflects Glenfiddich’s approach to presenting its global identity through local creative voices rather than treating the campaign as a purely international brand exercise. The Lagos gathering placed Nigerian personalities and their respective creative fields at the centre of the experience.
For Glenfiddich, BEYOND is intended to communicate a broader idea about the relationship between skill, originality and ambition. The Lagos event brought that message into an environment shaped by fashion, music, design and entertainment, using the city’s creative community as the setting for the brand’s latest expression of the campaign.
The celebration also highlighted the role of the Aston Martin Formula One Team partnership in the story behind the limited-release whisky, linking two industries in which technical knowledge and attention to detail are central to the finished product.
Through BEYOND Lagos, Glenfiddich presented its whisky craftsmanship alongside Nigerian creativity, with Nancy Isime, Swanky Jerry and Ifeanyi Nwene among the personalities helping bring the campaign to a local audience.
The brand closed the experience with its message, “Go Beyond Expectations”, alongside a reminder to drink responsibly and never drink and drive.
