Snoop Dogg Swansea City deal is now official, and fans of both football and hip-hop have something new to cheer about. The American rapper has bought a stake in Welsh football club Swansea City, following other celebrity investors like Ryan Reynolds and Tom Brady who have already made waves in UK football.
In a short video announcing his investment, Snoop said:
“For many years I’ve been associated with soccer. Yeah, I’ve worn a lot of kits in my life. But now I’m at the part of my life where I’m trying to find a kit that fits. The kit with the hit. You know what I’m talking about. One team. The underdogs. A team that feels like me, that reals like me. I’m talking about Swansea City. Yeah baby! I’m not a player, I’m a owner. Swansea City, we coming to a hood near you. Big Snoop Dogg, Swansea City, baby, let’s go!”
He also released a statement saying his love for football made this decision personal. Snoop connected with Swansea’s identity as a proud working-class club with deep community roots. He described Swansea as “an underdog that bites back, just like me,” and confirmed that he intends to actively support the team in every way possible.
This isn’t just a marketing move. Snoop has long been involved in football culture. He once served as a brand ambassador for the FIFA video game series, and over the years has been seen wearing various football jerseys across the world. His entry into club ownership with Swansea brings fresh energy and global reach to a club that many believe deserves wider attention.
Swansea City also issued a statement confirming their excitement, noting that Snoop’s global presence could significantly help the club’s commercial performance and long-term ambitions.
Club CEO Tom Gorringe said the partnership reflects a shared passion. He pointed out that Snoop Dogg has always shown love for the sport and that this step into club ownership reflects a deeper ambition. Gorringe emphasized how thrilled the club is to have Snoop on board, and expressed hope that the partnership will lift the club’s profile to new levels.
Fans in Wales and beyond are already buzzing, not only because of the star power but because this collaboration feels rooted in shared values. Snoop isn’t just buying a team. He’s joining a movement.
This moment could mark a turning point for Swansea City, a club with grit and soul. With Snoop Dogg as a co-owner, the team gains not just financial backing, but a voice that carries worldwide.
His involvement signals something bigger than a business deal. It’s about representation, passion, and lifting up a club that’s always played with heart. For Swansea City fans, this might be the most exciting off-field signing in years.
