Radisson Rewards is entering a new phase of growth as it rolls out a wide network of banking, travel, and lifestyle partnerships designed to make earning and redeeming points easier, faster, and more relevant for its rapidly expanding global membership.
The global loyalty program of Radisson Hotel Group has now surpassed 27 million members in just three years, a milestone that reflects both the scale of the brand and the increasing demand for loyalty programs that extend beyond hotel stays. In 2025, Radisson Rewards doubled down on this momentum by expanding into everyday spending, financial services, and destination experiences, turning the program into a lifestyle-driven rewards ecosystem.
With Radisson Hotel Group now operating more than 1,600 hotels worldwide, including popular city hotels and resort destinations, members have more choice than ever when it comes to redeeming their points across major global cities.
Radisson Rewards banking partnerships expand across key global markets
As part of its expansion strategy in high-growth regions, Radisson Rewards has significantly strengthened its banking partnerships across Europe, the Middle East, Asia, and the United Kingdom.
In Saudi Arabia, Al Rajhi Bank, the largest bank in the Kingdom and the wider Middle East, has joined Radisson Rewards as a major new partner. The collaboration allows customers to convert points from the bank’s loyalty program directly into Radisson Rewards points, supporting Radisson Hotel Group’s growing footprint across Saudi Arabia.
The Middle East expansion continues with new partnerships with HSBC Bank in Qatar and the United Arab Emirates. These collaborations align with Radisson Hotel Group’s broader regional strategy, which includes AI-powered meetings solutions and culturally tailored food and beverage concepts designed to deepen guest engagement.
India has emerged as one of Radisson Hotel Group’s strongest growth markets. In 2025 alone, the group recorded 33 new hotel signings and expanded into 11 new cities. To support this growth, Radisson Rewards has partnered with HDFC Bank and Axis Bank, giving Indian travelers seamless access to hotel stays, points earning, and redemption opportunities through trusted financial institutions.
In the United Kingdom, Radisson Hotel Group has partnered with Capital on Tap, a business credit card provider. Through this collaboration, Capital on Tap PRO customers receive an exclusive tier match, granting them immediate VIP status within Radisson Rewards. All Capital on Tap customers can also convert loyalty points directly into Radisson Rewards points, creating a smooth and practical rewards journey for frequent business travelers.
Radisson Rewards lifestyle partnerships turn everyday spending into points
One of the most notable additions in 2025 is the launch of the Radisson Rewards Shop, a dedicated shopping portal that allows members to earn points on everyday purchases.
This move positions Radisson Rewards as a lifestyle-first loyalty program rather than a travel-only offering. Members can now earn points while shopping with globally recognized brands such as Fnac, Sephora, Adidas, Nike, Apple, and Samsung. Routine spending is transformed into future hotel stays, upgrades, and experiences, keeping the Radisson brand present in members’ daily lives.
The Radisson Rewards Shop is currently available in the United Kingdom, United States, India, Spain, France, Italy, and Germany, with further market expansion expected.
Radisson Rewards travel partnerships unlock more experiences worldwide
To further strengthen its travel ecosystem, Radisson Rewards has expanded its partnership with GetYourGuide, a leading platform for tours, attractions, excursions, and activities.
Radisson Rewards members worldwide can now earn points for every US dollar spent on GetYourGuide bookings, regardless of location. This integration allows members to earn rewards not only through hotel stays but also through local experiences, cultural activities, and guided tours.
Radisson Rewards continues to stand out for its simplified tier structure, allowing members to reach top-tier status up to twice as fast as many traditional hotel loyalty programs. Benefits are available from the first stay, and dynamic redemption options offer flexibility across the group’s global portfolio of more than 1,600 hotels.
Ana Martinez de Velasco, Global Director of Radisson Rewards at Radisson Hotel Group, said the expansion reflects a broader vision for the program.
“These partnerships demonstrate our commitment to growing Radisson Rewards beyond hotel stays and building a truly global lifestyle program. By working with leading brands across banking, travel, and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to remain loyal.”
