Radisson Hotel Group growth remained strong during the first half of 2026 as the company expanded its presence across Europe, the Middle East, Africa, and Asia Pacific. Backed by strong support from hotel owners and continued demand for branded accommodation, the Group added new hotels, entered new markets, and strengthened several of its existing brands.
The company’s latest expansion reflects a broader trend in the hospitality industry, where investors continue to favour internationally recognised hotel brands that offer consistent standards, operational expertise, and global marketing reach.
Rather than focusing on one market or one hotel category, Radisson Hotel Group is growing through a diverse portfolio that includes luxury hotels, lifestyle properties, upscale accommodation, resorts, mixed-use developments, and hotel conversions.
Europe Records Major Expansion
Europe remained one of Radisson Hotel Group’s busiest regions during the first six months of the year.
The company signed agreements for new flagship properties, including the Radisson Collection Hotel in Frankfurt and Radisson RED Vienna Danube Riverside. It also opened additional hotels in Austria, Germany, and Poland.
The Group continued to expand its resort business with new properties in Tenerife and Phuket, while the Radisson Individuals brand grew further in Greece and Spain.
Its lifestyle brand, Radisson RED, entered several new destinations, including New Zealand, the Philippines, and Turkiye. At the same time, Radisson Collection strengthened its presence in premium leisure destinations such as Lake Como.
Sustainability Remains Part of the Growth Strategy
Radisson Hotel Group is also increasing the number of hotels participating in its Verified Net Zero programme.
Over the coming months, another 10 hotels in Norway, Denmark, Sweden, the United Kingdom, and South Africa will join the initiative. The South African property will become the country’s first Verified Net Zero hotel under the Group.
The company’s focus on quality was also recognised in France, where Les Loges restaurant at Cour des Loges Lyon, A Radisson Collection Hotel, earned its first Michelin star just 10 months after reopening.
Middle East and Africa Reach New Milestones
The Group continued to strengthen its position across the Middle East and Africa through several strategic openings.
New hotels opened in Dubai, Riyadh, and Almaty Airport, helping expand Radisson’s footprint in key business and travel hubs.
One of the biggest milestones came in Africa, where Radisson Hotel Group now has more than 100 hotels either operating or under development. The achievement highlights the continent’s growing importance within the company’s long-term expansion strategy as tourism, business travel, and investment continue to increase.
Brand Strength Continues to Attract Hotel Owners
According to Radisson Hotel Group, its brands continue to attract developers because they combine international recognition with strong operational support.
Across Europe, the Middle East, Africa, and Southeast Asia Pacific, Radisson says it has remained the most signed hotel brand in its market segment since 2019.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, said the company’s long-term strategy is centred on creating value for both hotel owners and guests.
He said the Group remains focused on delivering returns that outperform the wider market while continuing to invest in its people, brands, and long-term partnerships.
Asia Pacific Becomes a Key Growth Engine
Asia Pacific continues to play a central role in Radisson Hotel Group’s expansion plans.
The region benefits from a growing middle class, rising travel demand, stronger tourism infrastructure, and increasing investor confidence in branded hotels.
Radisson Hotel Group Growth in China
China remains one of the company’s largest development markets.
Radisson Hotel Group now operates more than 260 hotels across brands including Country Inn and Suites by Radisson, Park Inn by Radisson, and Radisson RED.
The company is also developing additional hotels across major cities such as Beijing, Wuhan, and Chongqing, while expanding into smaller Tier 2, Tier 3, and Tier 4 cities where domestic tourism continues to grow.
China’s large domestic travel market continues to create strong demand for internationally recognised hotel brands.
Southeast Asia and New Zealand Welcome New Brands
The Group also expanded into new destinations across Southeast Asia and Australasia.
LIME Resort Bohol became the first Radisson Individuals Premier property in Southeast Asia Pacific, marking an important milestone for the brand.
In New Zealand, Radisson RED Auckland opened as both the company’s first hotel in the country and the first Radisson RED property in the Australasian market.
India Emerges as a Strategic Priority
India remains one of Radisson Hotel Group’s fastest-growing markets.
According to Younes, demand for quality hotels continues to exceed supply, while improvements in infrastructure and strong investor confidence are creating favourable conditions for long-term growth.
The company’s long history in India, combined with strong local brand recognition and experienced teams, gives it a solid foundation for future expansion.
During the first half of 2026, Radisson signed and opened 22 hotels across the country.
The company now operates 142 hotels with more than 15,500 rooms across 86 Indian cities. It also has nearly 100 additional hotels in its development pipeline.
The Group recently introduced its India Vision 2030 strategy, which aims to increase its portfolio to 500 hotels over the next five years.
Radisson Hotel Group’s expansion demonstrates that investor confidence in branded hospitality remains strong despite changing economic conditions in many parts of the world.
The company’s strategy is not simply about adding more hotels. It is focused on entering markets with long-term potential, strengthening existing brands, investing in sustainability, and building partnerships that create value for hotel owners and travellers alike.
As international tourism continues to recover and domestic travel remains resilient across many regions, branded hotel operators with diversified portfolios are expected to remain well positioned for future growth.
