Prize by Radisson Bergen officially marks its entry into the Nordic hospitality scene with the opening of two new hotels in Bergen, Norway. Radisson Hotel Group has chosen one of Scandinavia’s most iconic coastal cities to introduce its newest lifestyle brand, signaling a fresh direction in affordable design driven accommodation for travelers seeking character, comfort, and location.
With these two openings, Bergen now hosts five Radisson Hotel Group properties, further strengthening the city’s position as a top destination in Northern Europe.
The first location, Prize by Radisson, Solheimsviken Bergen, is located just two kilometers from the city center in a peaceful waterfront district that offers expansive views across the fjords and mountains. The hotel features 217 modern rooms designed with simplicity and warmth in mind. Guests also gain access to an in house restaurant and bar, flexible event facilities, and a rooftop terrace that serves as one of the city’s newest social viewpoints.
Dining is centered around Bergtatt restaurant and bar, which blends relaxed elegance with high quality local flavors. Visitors can also enjoy the conservatory on the sixth floor or head up to the rooftop terrace for expertly mixed cocktails, regional beers, and a thoughtful selection of wines.
The second property, Prize by Radisson, Xhibition Bergen City, places guests directly inside the Xhibition shopping center in downtown Bergen. With 55 rooms, the location attracts travelers who want immediate access to shopping, dining, and entertainment. One of its strongest advantages is proximity to Grieghallen, Bergen’s leading cultural and conference venue and home of the Bergen Philharmonic Orchestra.
Bergen stands apart in Norway as a city where history, nature, and modern culture coexist naturally. As a UNESCO World Heritage City, it draws tourists with its preserved architecture, historic harbor, and mountain surrounded skyline.
Bryggen, the old wooden wharf and one of Bergen’s most photographed landmarks, sits beside Radisson Blu Royal Hotel, one of the Group’s established properties. The nearby Floibanen funicular gives visitors quick access to Mount Floyen, where sweeping views across the city and sea reveal why Bergen remains one of Norway’s most visited cities year round.
Introducing the Prize by Radisson concept into this environment strengthens the brand’s promise of accessibility without sacrificing character. Bergen’s artistic identity and outdoor culture make it a natural home for a hotel concept built around design, social spaces, and easy living.
Prize by Radisson is designed for travelers who want more than a room to sleep in. It delivers a lifestyle focused experience through relaxed communal areas, expressive design, and friendly service culture that feels personal rather than formal.
The brand positions itself as midscale in pricing but premium in atmosphere. Interiors are colorful, functional, and created to encourage social connection. Each property focuses on delivering value without excess while maintaining a recognizable personality.
From an investment perspective, the concept is built on lean operations and strong profit margins. Properties are adaptable to both new construction and conversions, making the model suitable across a variety of urban destinations.
According to Maud Haldorsen, Cluster General Manager for both Bergen locations, the goal is simple. To create hotels that feel lively, authentic, and closely connected to their surroundings.
She notes that Bergen is an ideal launch city for the Nordic market because it already attracts travelers who appreciate design, culture, and convenience.
Radisson Hotel Group remains the leading international hotel chain in the Nordic region. The company operates and develops properties under multiple premium and lifestyle brands including Radisson Collection, Radisson Blu, Radisson RED, Radisson, and Park Inn by Radisson.
Across the Nordics, the Group currently operates or is developing over 50 hotels, reinforcing its dominance in key capital cities and regional hubs. The arrival of Prize by Radisson expands its reach into the lifestyle midscale segment, opening the door to new audiences and younger travelers.
The introduction of Prize by Radisson Bergen strengthens the city’s hospitality offering at a time when global travel continues to recover strongly. As Bergen grows in popularity for culture tourism, cruise travel, and business events, the need for flexible and modern accommodation increases.
Both hotels offer quick access to transport networks, retail districts, corporate offices, and tourist sites. That makes them suitable for business travelers, weekend visitors, and long stay guests alike.
Prize by Radisson enters the Bergen market not as a competitor for luxury hotels but as an alternative for travelers who want design, comfort, and ease without overpaying.
