ITB Innovators 2026 is putting the spotlight on travel industry solutions that redefine how tourism works. From sustainable practices to personalised travel experiences, the event showcases cutting-edge technology and ideas. Trade visitors can explore these innovations at the world’s leading travel trade show from 3 to 5 March 2026.
Hotel operations, guest communications, quotations, marketing, and sustainability are at the core of ITB Innovators 2026. The exhibitors are introducing solutions to break down data silos, reduce manual processes, and improve workflow efficiency. By leveraging AI and modern technology, these innovations enable more personalised services, smarter decision-making, and sustainable business models.
Apaleo is an API-first property management platform that helps hotels go beyond traditional PMS systems. It allows businesses to adapt to guest needs and evolving technology quickly. With its open system architecture, hotels can experiment and innovate faster. The AI-driven Agent Hub manages reservations, guest communication, and data analysis, reducing employee workload and improving service efficiency.
DerbySoft’s AI Voice Agent automates hotel calls for tour operators, travel management companies, and service centres. Tasks like booking verification, payments, invoice collection, and last-minute changes are handled automatically. Real-time feedback and a web-based dashboard reduce errors and costs while maintaining higher service quality.
Trip Boutique AI centralises travel data for hotels, agencies, and consultants. AI analyses customer behaviour, preferences, and travel intentions to generate quotations, plan itineraries, and run targeted campaigns. Partnerships with systems like Amadeus ensure that booking data becomes actionable insights, improving cross-selling and customer experience.
Qualiday Travel uses AI live translations to address language barriers in tourism. Guests can follow guided tours in real-time in their preferred language, improving accessibility and the overall experience.
VOX Aura enables tour guides to provide commentary in over 50 languages via AI-powered devices. Proper names, historical details, and local references are accurately translated, ensuring a smooth tour experience for international groups.
Hotel Manager combines all guest interactions into a single mobile platform branded to the hotel. Data synchronises between the management system and digital guest interface, helping luxury hotels like Red Carnation, The Chedi Katara, and The Athenaeum improve service efficiency, revenue, and guest loyalty.
Trip Community integrates travel inspiration, planning, and booking into a connected ecosystem. The AI-powered Trip.Planner compiles itineraries including transport, accommodation, and activities based on real-time data and personal preferences. Trip.Moments, Trip.Pulse, and Trip.Events enhance engagement with authentic content, trends, and global experiences. Influencer 4 Biz connects creators with travel providers directly.
IDeaS Spotlight offers forward-looking demand insights for hotel marketing teams. The Potential to Influence metric shows how marketing can affect demand, helping hotels optimise campaigns for maximum impact.
Newhotel Software combines property management, revenue management, business intelligence, point-of-sale, and event management into one platform. Automation and centralised data allow faster, informed decisions, improve efficiency, and personalise guest experiences.
The Cause We Care platform by myclimate integrates climate protection into tourism products. Digital tools enable carbon footprint assessment, action planning, and transparent financing, making sustainability measurable and scalable.
Lato digitises the tour organisation process, including quotations and trips. Its AI-powered PDF import converts travel quotations into structured, interactive apps. Automation reduces quotation times from hours to minutes and enhances marketing consistency.
The ITB Guided Tour, AI Industry Innovations on the Rise, gives visitors curated insights into AI solutions at ITB Berlin 2026. Industry experts lead participants to selected exhibitors, including Trip.com, Onsai, DerbySoft, and Qualiday Travel.
