Medical and health tourism is no longer a niche—it’s a booming global industry. As demand continues to rise, ITB Berlin 2025 is dedicating an entire space to this evolving sector. The Medical & Health Tourism Pavilion, now located in Hall 4.1, will be the hub for industry professionals, offering networking events, a media reception, the ITB Medical & Health Night, and a packed three-day schedule on the Medical & Health Tourism Stage.
From March 4 to 6, 2025, exhibitors from across the world will showcase cutting-edge services and innovations designed to redefine the medical tourism landscape. Whether it’s state-of-the-art clinics, specialized hospitals, wellness retreats, or entire destinations marketing themselves as medical tourism hotspots, the pavilion is where deals will be made and industry trends will take shape.
This year, the Croatian Chamber of Economy, medical travel agencies, and major healthcare providers from Turkey and Germany—including Kliniken Maria Hilf Möchengladbach—will be on the exhibitor list. Industry powerhouses like the European Historic Thermal Towns Association (EHTTA), the European Spas Association (ESPA), and the Health Tourism Industry (HTI) will also be present, reinforcing Europe’s stronghold in the sector.
Beyond exhibitions, the space will feature a dedicated networking lounge, creating the perfect environment for forging partnerships and exchanging insights.
From 10 a.m. to 5 p.m. daily, the Medical & Health Tourism Stage will host thought-provoking presentations, expert-led discussions, and exclusive product launches. Expect deep dives into pressing industry topics, from the impact of climate change on thermal destinations to evolving wellness trends in medical tourism.
One key session, ‘Demographic Changes – New Concepts in Health Tourism and Longevity’, will bring together some of the most influential voices in the industry. Olga Gončarova (CEO, Lithuania Travel), Martin Plachý (CEO, Royal Spa), and Frank Halmos (CEO, Ensana Hotels) will explore how shifting demographics are reshaping the future of health tourism. Csilla Mezösi, Secretary General of the European Spas Association, will moderate the discussion.
Düsseldorf, an emerging medical tourism hub, will also take the spotlight as Dimitri Belov (Head of Health Marketing, Düsseldorf Tourismus GmbH) unpacks the city’s strategic push into the market.
For those looking for a global perspective, Prof. Diana Cuevas, President of the World Council for Medical Tourism, will deliver a keynote on how medical tourism is integrating into the broader hospitality industry.
Bulgaria is positioning itself as an affordable luxury wellness destination. Miroslav Borshosh (Bulgarian Tourism Minister) and Dr. Siyka Katsarova (President of the Bulgarian Union of Balneology and Spa Tourism) will showcase the country’s efforts to make spa tourism more appealing than ever.
Media professionals will have unique opportunities to connect with exhibitors. The Medical & Health Media Reception, sponsored by Visit Düsseldorf, takes place on March 4 at 12:30 p.m., giving journalists direct access to key players. Those interested can register here.
Later that evening, from 5 p.m., the Medical & Health Networking Reception will bring together exhibitors and trade visitors in a relaxed setting.
On March 5, the ITB Medical Night will be the highlight event, featuring the prestigious ITB Medical Tourism Award and, for the first time, the ITB Health Tourism Award. This year’s winners? Türkiye and Lithuania. The event starts at 7 p.m.
On the final day, March 6, the ITB Berlin Convention will host a compelling session titled “Body and Mind – Transformative Hospitality.” The discussion will center on how hotels are redefining themselves in the medical, health, and wellness space. Dr. Prem Jagyasi (CEO, Dr. Prem & Associates, India) will offer insights, with Thomas Bömkes (ITB Medical & Health Tourism Advisor, Diversity Tourism GmbH) and Valentina Clerque (EHL Campus Lausanne) leading the conversation.
With a packed agenda and an ever-expanding list of global exhibitors, ITB Berlin 2025 is shaping up to be a landmark event for medical and health tourism.
Full details of the programme will be available online in mid-February at https://www.itb.com/en/trade-show-brands/segments/medical-tourism/.