Hesburger children meal ending has been officially confirmed by the Finnish fast-food chain. After more than five years of internal discussions, Hesburger will stop selling its traditional children’s meal starting in spring 2026.
The children’s meal, which has been part of Hesburger’s menu for over 30 years, includes a burger, fries, a drink, and a choice between a toy or a mini ice cream. The company points to two main reasons behind this change: a decline in interest for the toys and a commitment to reduce plastic waste.
“Demand for the toys has decreased, and many children now prefer the mini ice cream instead,” said Kari Salmela, CEO of Hesburger.
In addition, Ieva Salmela, Hesburger’s director of international communication and marketing, said the company took new marketing guidelines into account. The Finnish Ministry of Social Affairs and Health published recommendations last year advising against marketing unhealthy food to children. Hesburger referenced these guidelines in their press release announcing the change.
Despite ending the children’s meal, Hesburger will continue to offer its standard burger meals. Toy campaigns will run until the end of 2025, and the company plans to sell any remaining toy inventory afterwards.
Currently, the children’s meal costs €6.45 at the Hesburger in Tripla shopping centre in Helsinki. Ordering the same items separately would cost €7.80. Prices for 2026 have not yet been announced.
The announcement has led to varied responses among young customers. Some children at Tripla were hearing the news for the first time. Eleven-year-old Tilda Reunaa said the change does not bother her since she rarely orders the children’s meal. However, six-year-old Natalia Björkman and her nine-year-old sister Daniela expressed disappointment.
“Since I come here so often, it won’t be as much fun anymore,” Daniela said.
Ten-year-old Fanni Palviainen shared that she often buys just the toy, proudly showing off her Snoopy bag.
Kari Salmela also noted that customer feedback influenced the decision.
“Many customers over the years have asked us to stop giving plastic toys,” he said. “The reaction to this announcement has been mostly positive.”
