The mind snacks rebrand was officially unveiled at an intimate launch event held at Palace Supermarket in Accra, drawing in customers, media, influencers, and wellness enthusiasts. This milestone signals a new era for the Ghanaian granola brand that has grown from a small kitchen concept into a widely recognized name across major retail shelves in the country.
The unveiling introduced new packaging designed by branding agency EMME, a refreshed logo, and a direction that places wellness and intentional living at the core of its identity. The brand is now anchored by the tagline “Healthy Food, Body and Mind”, reflecting its commitment to offering wholesome snacks made from local ingredients while promoting a lifestyle that values balance, community, and joy.
The afternoon featured interactive product tastings that allowed guests to sample various combinations of the brand’s granola, showcasing its versatility for breakfast, smoothies, snacks, and healthier dessert choices.
Founder and CEO Elizabeth Okoro shared her reflections during the event, noting that the rebrand represents growth, consistency, and a deeper purpose for a brand that began from humble beginnings. She said:
“This rebrand means more than a new look. Mind Snacks started in my mum’s kitchen and has grown because people believed in it. Seeing how far we have come reminds me that faith, passion, and persistence can take small ideas to places we never imagined. We want to create food that brings joy and helps people slow down and be mindful. It is not only about granola. It is about choosing to live well.”
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Guests also got a first look at the redesigned packs for the brand’s three signature flavors: Ghanola, Chocanola, and Superfood Granola. These variants are crafted using ingredients like honey, cocoa, coconut, mango, oats, and cashew sourced within Ghana and other African regions, reinforcing the brand’s commitment to homegrown produce and authentic African flavors.
The event closed with a toast to customers, partners, and new supporters, marking the start of a renewed journey to expand the brand’s footprint across Ghana and into regional markets. The vision going forward is to grow while preserving the heart of the brand, which is to nourish both body and mind with food inspired by African creativity.
