Angola tourism is emerging as a central force in the country’s efforts to diversify its economy and promote sustainable development. Speaking at the opening press conference of ITB Berlin 2026, Márcio de Jesus Lopes Daniel, Angola’s Minister of Tourism, positioned the nation as a host and strategic partner in the global tourism conversation. The event, now in its 60th edition, brought together international media, industry leaders, and investors, with Angola taking a prominent role.
Minister Daniel expressed gratitude to ITB Berlin, Messe Berlin, and the city of Berlin for their collaboration, highlighting Germany as a key partner in fostering international tourism ties. Angola’s role as host country emphasized its increasing participation in worldwide tourism dialogue, signaling the country’s ambition to move beyond its traditional oil-driven economy.
Tourism is central to Angola’s economic strategy. The minister underscored its potential to generate long-term, stable value while supporting economic diversification. “Our approach places sustainability at the core,” Daniel said, emphasizing economic resilience, social inclusion, and ecological responsibility as guiding principles for development.
Angola’s demographic profile, with a large young population, presents a significant advantage. Tourism, according to the minister, offers promising employment opportunities across hotels, cultural institutions, service sectors, and creative industries. There is a particular emphasis on developing training programs, entrepreneurship initiatives, and community-based tourism models to ensure that local populations directly benefit from the sector’s growth.
Under the banner ‘The Rhythm of Life’, Minister Daniel introduced Angola’s unique tourism brand. The country combines rich cultural heritage, music, and dance with remarkable natural landscapes and vibrant local communities. Angola positions itself as a destination that remains largely undiscovered internationally, offering authentic experiences and high potential for tourism development.
By presenting Angola’s cultural and ecological richness, the minister aimed to capture international attention and investment. He highlighted the importance of partnerships and dialogue to advance the sector, underscoring that sustainable tourism growth depends on shared commitment between local stakeholders and global investors.
Concluding his address, Minister Daniel extended an invitation to experience Angola beyond ITB Berlin, encouraging deeper engagement with the country’s people, culture, and natural beauty. He framed tourism not only as an economic opportunity but as a platform for international collaboration, local empowerment, and sustainable development.
Angola tourism is now positioned at the intersection of economic strategy and cultural diplomacy, offering a fresh perspective on Africa’s emerging destinations and the possibilities of responsible tourism.
