The heartbeat of Africa’s tourism and business events industries is set to resonate once again. In 2025, Meetings Africa and Africa’s Travel Indaba return as the continent’s premier platforms for forging connections, showcasing innovation, and driving growth. These events aren’t just about trade—they’re about telling Africa’s story to the world.
If you’re part of the leisure tourism or business events sectors, here’s why these flagship gatherings deserve a place on your calendar.
Meetings Africa: Where Business Events Drive Connection
Dates: 24–26 February 2025
Venue: Sandton Convention Centre, Johannesburg
At its core, Meetings Africa is about collaboration—connecting people, ideas, and opportunities to strengthen Africa’s business events industry. It’s not just a trade show; it’s a catalyst for partnerships that push boundaries and inspire growth.
Under the theme “Africa’s Success Built on Quality Connections,” Meetings Africa 2025 focuses on the relationships that fuel innovation and create tangible results for businesses and communities alike.
What You Can Expect
- BONDay (Business Opportunity Networking Day): On 24 February, this pre-event day offers workshops, expert panels, and a chance to network with industry leaders before the main event begins.
- Exhibition Days (25–26 February): Over two packed days, exhibitors from across Africa will showcase the continent’s finest in business events products and services. It’s a vibrant, high-energy environment designed to foster meaningful connections.
- Educational Sessions: From industry insights to hands-on learning opportunities, the agenda ensures there’s something valuable for everyone.
2024 Highlights
Last year, Meetings Africa’s impact was undeniable:
- 382 exhibitors from 22 African countries highlighted the diversity of the continent’s business events offerings.
- Over 8,150 meetings were held between buyers and exhibitors, creating real opportunities for collaboration.
- The event generated R420 million for South Africa’s GDP, with more than 770 jobs created.
“This is not just an event—it’s a platform for Africa to showcase its strengths and build a future where business events play a key role in driving economic growth,” said Minister of Tourism Patricia de Lille.
Africa’s Travel Indaba: Celebrating Africa’s Tourism Brilliance
Dates: 12–15 May 2025
Venue: Inkosi Albert Luthuli Convention Centre, Durban
If you’ve ever wanted a front-row seat to the best of African tourism, Africa’s Travel Indaba is the place to be. This is where the continent’s tourism story comes alive, with exhibitors showcasing everything from luxury safaris to cultural experiences and off-the-beaten-path adventures.
Key Features
- BONDay (12 May): Start the event with thought-provoking sessions and networking opportunities with global tourism leaders.
- Exhibition Days (13–15 May): Over three days, thousands of delegates and hundreds of exhibitors will connect, collaborate, and shape the future of African leisure tourism.
2024 Achievements
Africa’s Travel Indaba continues to set the standard for excellence:
- 9,280 delegates attended last year—a 7% increase from 2023.
- 1,200+ exhibitors showcased an incredible range of tourism products and experiences.
- Over 24,000 meetings between buyers and sellers led to countless business opportunities.
- The direct economic impact on Durban exceeded R226 million, with an additional R333 million in spillover benefits, creating over 1,000 jobs.
“Africa’s Travel Indaba is a celebration of the diversity, resilience, and beauty of our continent,” said Minister de Lille. “It’s where we remind the world why Africa is the ultimate travel destination.”
Why You Should Attend
Both Meetings Africa and Africa’s Travel Indaba are designed to go beyond traditional trade shows. These events are about creating spaces where businesses can thrive, ideas can flourish, and Africa’s potential can shine.
Expect immersive experiences, cutting-edge industry insights, and opportunities to connect with the people shaping the future of African tourism and events.
Save These Dates
Meetings Africa:
- 24 February 2025: BONDay
- 25–26 February 2025: Exhibition Days
- Venue: Sandton Convention Centre, Johannesburg
Africa’s Travel Indaba:
- 12 May 2025: BONDay
- 13–15 May 2025: Exhibition Days
- Venue: Inkosi Albert Luthuli Convention Centre, Durban
Whether you’re a buyer, exhibitor, or media professional, these events offer unmatched opportunities to connect, learn, and grow. By showcasing the best of African tourism and business events, Meetings Africa and Africa’s Travel Indaba are shaping a future where Africa’s industries take center stage on the global stage.
Don’t miss your chance to be part of the story.