ITB Berlin tickets are officially available for the 2026 edition of the World’s Leading Travel Trade Show. The event runs from 3 to 5 March in Berlin and marks the 60th anniversary of a gathering that continues to shape the direction of global tourism. Visitors can secure their passes early at discounted rates until 14 January, giving industry participants a chance to plan ahead and benefit from lower prices.
Berlin remains a central meeting point for tourism professionals from across the globe. The program brings together business leaders, politicians, creators, buyers, and media representatives for direct conversations, new partnerships, and future-driven ideas. The focus this year combines sixty years of shared industry history with a renewed commitment to responsible growth. The accompanying ITB Berlin Convention 2026 follows the theme Leading Tourism into Balance, guiding discussions toward sustainable models and resilient strategies.
The ticket shop is now open for trade visitors and students who plan to attend the show. Early Bird prices apply until 14 January 2026. Details include the following:
Unlimited pass for trade visitors: Early Bird EUR 65 / regular EUR 80
Day ticket for trade visitors: Early Bird EUR 45 / regular EUR 55
Unlimited pass for students: Early Bird EUR 44 / regular EUR 48
Day ticket for students: Early Bird EUR 33.50 / regular EUR 35
Reduced-rate tickets will again be available through association partnerships. Members of participating organizations can access special pricing once final agreements are confirmed and officially announced.
The 2026 edition features Angola as the Official Host Country under the theme Visit Angola – The Rhythm of Life. Located in southwestern Africa, the country presents a mix of diverse landscapes and cultural experiences ranging from rainforests and deserts to powerful waterfalls. Its presence at Hall 21 sets the tone for an authentic showcase of people, culture, and adventure.
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Airbnb joins as Official Premium Partner with a focus on rural stays and family-oriented travel. Peru serves as Adventure Travel Partner, China returns as sponsor of the ITB Buyers Circle, and the new African Travel Hub debuts in Hall 21. Hall 5.1 also introduces a fresh collection of travel-tech startups from the VIR community presenting new tools and digital ideas.
A major talking point is the ITB Spati in Hall 7.2c, a relaxed meeting point inspired by Berlin neighborhood convenience shops. Visitors gather for informal chats over bottled drinks, snacks, and scheduled meetups. The space also supports the ITB Guided Tours, destination pitches, innovator showcases, and casual happy hour meetups. The tours return with updated routes focusing on MICE, culture, hotel tech, sustainability, innovations, and Tours & Activities. The Connexion Night networking event for young tourism professionals returns as well.
A new feature for the anniversary year is the ITB Global Travel Collection, available both online and in-person. It includes milestone stories, profiles of leading figures, and key analyses relevant to the modern travel landscape.
The ITB Americas Night offers a first look at the debut of ITB Americas, scheduled for 10 to 12 November 2026 in Guadalajara, Mexico. The preview evening supports direct networking and conversations that bridge tourism markets across continents.
