Hollandia Yoghurt is encouraging Nigerian consumers to explore different ways of incorporating yoghurt into their everyday meals through its “Yoghurt It How You Want It” campaign, which highlights the product’s versatility beyond being consumed as a standalone drink.
The campaign focuses on how Hollandia Yoghurt can become part of different eating occasions, from breakfast and afternoon snacks to smoothies and simple homemade recipes. It also reinforces the brand’s emphasis on product quality as it seeks to connect with consumers’ changing food preferences and everyday routines.
Speaking about the campaign, Olugbenga Akindele, Category Head, Dairy, said the initiative reflects the company’s intention to combine its focus on quality with greater flexibility in how consumers enjoy its products.
“At Hollandia, quality remains central to our commitment to consumers. Our products are made with careful consideration and best-in-class quality processes, reflecting our commitment to delivering products consumers can enjoy with confidence. Through our ‘Yoghurt It How You Want It’ campaign, we want consumers to discover more ways to enjoy Hollandia Yoghurt, whether as part of breakfast, a quick snack or their favourite food combinations,” he said.
Among the combinations highlighted by the campaign are Hollandia Yoghurt served alongside Nigerian snacks such as meat pies, sausage rolls and puff-puff. Consumers can also combine it with fruits and granola to prepare breakfast bowls and parfaits, or blend it with fruits to make smoothies.
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The campaign also draws attention to the different flavours available in the Hollandia Yoghurt range. The Strawberry variant offers a fruity option for smoothies and breakfast bowls, while Vanilla provides a creamy flavour that can be paired with pancakes, granola and parfaits. The Plain Sweetened variant gives consumers another option for combining yoghurt with fruits, nuts and other toppings.
Hollandia Yoghurt is available in 315ml and 1L packs, offering different quantities for individual consumption, household use and food preparation.
Through the “Yoghurt It How You Want It” campaign, Hollandia is positioning yoghurt as a product that can fit into more parts of consumers’ daily eating habits. Rather than limiting its use to a drink, the initiative encourages Nigerian households to experiment with different combinations and find ways to include the product in their meals and snacks.
