Golf Fair 2027 will take place at the Helsinki Exhibition and Convention Center from March 19 to 21, bringing together golf enthusiasts, equipment manufacturers, tourism operators and newcomers to the sport for Finland’s largest golf event. The fair will run alongside the Spring Fair, with visitors able to attend both events using the same ticket.
The three-day event will offer a preview of the upcoming golf season, with equipment launches, opportunities to test clubs, golf travel services and activities designed for players of different ages and experience levels. The Finnish Golf Association will continue as the event’s main partner.
Leading golf equipment and club brands are expected to showcase products for the new season, giving visitors an opportunity to compare equipment and learn about developments in the sport. The exhibition will also feature a dedicated Range and putting area where attendees can test new clubs and get a closer feel for the game.
Golf tourism will be another focus of the 2027 event, reflecting growing interest in golf-related travel. Visitors will be able to explore destinations and services connected to the sport, making the fair relevant not only to regular players but also to those planning golf holidays or considering taking up the game.
Competitive golf will have a prominent place on the programme through the Finnish Simulator Golf Championship Final. Following the winter qualifying rounds, the finalists will compete live at the Helsinki Exhibition and Convention Center, giving spectators an opportunity to watch the competition unfold in person. The championship final was a popular attraction at the previous event, and its return is expected to provide one of the fair’s main sporting highlights.
For people who have never played golf, the Aloita Golf area will offer an accessible introduction to the sport. Located around the Spring Fair, the area is designed to help beginners discover golf in a relaxed setting, try activities and receive expert advice on how to get started. Its emphasis on making the sport approachable is intended to connect newcomers with opportunities to pursue golf beyond the exhibition.
By combining equipment demonstrations, travel services, live competition and beginner-friendly activities, Golf Fair 2027 will cater to a broad audience, from experienced players preparing for the new season to people curious about golf for the first time.
Golf Fair 2027 will be held from March 19 to 21 at the Helsinki Exhibition and Convention Center. The Finnish Golf Association is the event’s main partner, and admission also covers the Spring Fair taking place at the venue during the same dates. Further information is available at www.golfmessut.fi.
