How Türkiye Is Becoming a Global Leader in Green and Medical Meetings.
Türkiye has taken a bold step forward in the global meetings and events arena by launching “meetinginturkiye,” a fresh digital platform introduced under the MeetTurkiye brand at IMEX Frankfurt 2025. This new platform aims to showcase Türkiye’s impressive facilities and capabilities in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector to professionals worldwide.
Strategically positioned where East meets West, Türkiye boasts an extraordinary mix of world-class venues across many cities. Its excellent flight connections make it easy for international visitors to reach, while the warmth of Turkish hospitality leaves a lasting impression. These strengths have cemented Türkiye’s place as a top destination for MICE activities, and the launch of this digital tool promises to raise the country’s profile even higher.
Your Gateway to Top-tier and Sustainable Meetings
This platform is designed to be user-friendly and rich in content, providing event organizers with up-to-date details about Türkiye’s meeting opportunities and unique advantages. It offers insights into key destinations, innovative services, and an integrated congress support system. This support system equips event planners with resources to help them organize, promote, and execute events smoothly in Türkiye.
An important focus is on sustainability. Türkiye is proud to be the first country to sign a government-level agreement with the Global Sustainable Tourism Council (GSTC), setting the bar for sustainable travel worldwide. Through its National Sustainability Program, Türkiye is working towards having all tourism stakeholders meet international sustainability standards by 2030. This commitment extends beyond leisure tourism to the MICE industry, making Türkiye a pioneer in green meetings. With many accommodation options and venues certified to meet sustainability standards, the country is quickly becoming a top choice for eco-conscious business events.
Türkiye also stands out as a rising center for medical meetings. It ranks 8th globally in the 2024 International Congress and Convention Association (ICCA) list of cities hosting medical sciences meetings. This achievement highlights Türkiye’s growing influence in health-related events.
İstanbul: Türkiye’s Premier Congress City
İstanbul is the heart of Türkiye’s MICE ambitions. The city’s unique position spanning two continents, combined with modern infrastructure and countless daily flights, makes it exceptionally accessible. It offers large convention centers, luxury hotels, and a rich cultural heritage that enhances any business gathering. From world-class shopping to art festivals and delicious cuisine, İstanbul delivers experiences that elevate meetings beyond the ordinary.
The Ministry of Culture and Tourism along with the Türkiye Tourism Promotion and Development Agency (TGA) are leading a collaboration with public and private partners to boost İstanbul’s congress appeal. This initiative simplifies bidding processes, enhances delegate engagement, and offers tailored support packages for international congresses.
Streamlining Congress Tourism in İstanbul
Through this partnership, İstanbul provides a seamless experience for event organizers by focusing on:
- Simplifying the bidding process with a unified approach that saves time and effort
- Launching marketing campaigns to attract more global delegates
- Offering financial incentives, logistical support, and customized local experiences to make İstanbul a preferred MICE destination
Event planners can use the MeetingInTurkiye platform’s new online application form to easily start the process of bringing their congresses to Türkiye. This tool creates a straightforward, supportive path for international associations looking to host events in the country.
A standout element of this program is the forthcoming Public-Private Sector Industry Declaration. This pledge involves all key partners committing to actively support and welcome major international congresses in İstanbul. It highlights Türkiye’s drive to foster a welcoming, business-friendly climate for the meetings industry.
With its unmatched connectivity, infrastructure, and cultural richness, İstanbul’s MICE landscape is entering a new era. This initiative makes the city more accessible and competitive globally.
Looking Ahead
This collaborative model will soon expand to other important MICE hubs in Türkiye, including Antalya, the nation’s tourism capital, and İzmir, the shining gem on the Aegean coast.
Experience the perfect blend of business and pleasure. Plan your next meeting in İstanbul.
Visit https://meetinginturkiye.com/ for more information and to apply.
